Media Kit

Misadventures is a women’s adventure magazine.

We launched online in 2013 with content for the modern adventuring woman: essays, articles, how-tos, reviews and recommendations, and interviews with inspiring women. Since then, we’ve developed a dedicated readership, earned accolades and won awards, and have proven what a 21st-century magazine for women can and should be.

In November 2015, we published our first print edition of the magazine – and sold out in just one month. Soon after, we signed with Ingram Periodicals, a leading distributor of specialty and general periodicals. In 2016, Barnes & Noble identified Misadventures as an exciting new title; when our second print issue debuted in June 2016, it not only shipped directly to subscribers but was also featured in a front-shelf promotion in Barnes & Noble stores nationwide. A few months later, the Magazine Innovation Center named Misadventures one of the 30 Best Magazine Launches of 2016.

When our third issue dropped in December 2016, REI began stocking Misadventures as well, in five flagship locations across the country. Most recently, the Library Journal named Misadventures one of the 10 Best Magazine Debuts of 2016.

Coming up next is our fourth issue, due in June 2017. We’re looking for advertising partners for 2017 and 2018 campaigns and packages. Give us a shout if you’ve got some ideas about how we can collaborate.

Our aim is simple: to create the best outdoors and adventure content out there. We invite you to join us on the journey.

AWARDS & HONORS

2014 Davidson Venture Fund Winner

2014 Awesome Foundation Winner

“30 Hottest Magazine Launches of 2016” (Magazine Innovation Center)

“Top 100 Outdoor Blogs on the Web (#19)” (Feedspot)

“10 Best Magazine Debuts of 2016” (Library Journal)

WHAT OTHERS SAY

“The most awe-inspiring magazine.” – Subscriber

Misadventures satisfies my urge for adventure.” – Surveyed Reader

“Exquisite and intelligent magazine that I feel lucky to have found.” – Barnes & Noble Shopper 

CONTACT MISADVENTURES

OR KEEP SCROLLING

Here’s our most recent issue (Summer 2017 – click to peruse):


Who reads Misadventures?

The magazine’s combination of unique content and compelling design have attracted an engaged audience who want quality in all their lifestyle choices—food, gear, apparel, design, travel and more.

Unlike our competitors, we keep a keen eye on the complex and multifaceted identity of the modern woman. In our pages, readers encounter intersections between their many interests, and discover stories to inspire their own wandering spirit.

Where are Misadventures readers located?

Misadventures subscribers are generally urban, with the largest concentrations in the San Francisco Bay, New York, D.C., Denver, and Chicago areas, and sizable readerships in Seattle, Portland, Boston, and Boulder. A sure-fire sign of a Misadventures community and high subscriber rate is a small city with thriving outdoors, food, and art scenes, and a young population.

Map of the USA

DEMOGRAPHICS

85% Women / 15% Men

25-34 Average Age

$75-100K Average HHI

52% Married / 48% Single

81% College Educated or Higher

CONSUMER BEHAVIORS

BUYING STYLES

Premium brands

Ethnic explorers

Natural living

Fresh & healthy

PURCHASE BEHAVIORS*

% More Likely To Make Purchase Type

100% –  Business

50% –  Sports & Outdoor

43% – Household Product

25%  – Home & Garden

21% – Clothing

11% – Health & Beauty

*Datalogix, Epsilon, & Acxion

Misadventuresmag.com is the authority on women pushing the boundaries of exploration, expectation, extreme sport, the outdoors, and beyond.

We fill a specific gap in online publishing by delivering quality content to a long-ignored and growing audience.

Our website takes the elements that have always set Misadventures apart—our unique mission, high standards for editorial, access to talent, and loyal community of readers and contributors—and optimizes them for a digital audience.

The site is a travel and outdoors resource as well as the home of eye-opening stories and photography. We feature profiles of women pioneers, how-to guides on everything from better bug spray to camping cocktails, gift and gear recommendations, and information on adventure opportunities. Our essays and articles focus on what matters most to misadventurers: How do you motivate yourself over that mountain? What’s it like to travel solo? Which adventures should you tackle next? All this is delivered in our innovative, signature style that separates us from other outdoors magazines.


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WEBSITE DEMOGRAPHICS

57% Women / 42% Men

25-34 Average Age

WEBSITE ANALYTICS

Monthly Average:

45K pageviews

12K individual users

2.2 pages/session

1.30 session duration

SOCIAL AUDIENCE

9.1K+ Twitter

13.1K+ Instagram

7.7K+ Facebook

4K+ Newsletter Sign-Ups


Print

THE SUMMER ISSUE (2017)

  • ON SALE JUNE 15, 2017
  • RSVP by 4/10/2017
  • Art due 4/30/2017

THE WINTER ISSUE (2017/18)

  • ON SALE NOVEMBER 15, 2017
  • RSVP by 9/10/2017
  • Art due 9/30/2017
SPECS
  • All ads in Misadventures should be delivered with .25″ bleeds.
  • Full Page: Trim Size 7.75″ × 10.5″ / Bleed Size 8″ × 10.75″/ Safety Area 6.67″ × 9.125″
  • Half Page: Trim Size 7.75″ × 5.25″ / Bleed Size 8″ × 5.375″/ Safety Area 6.67″ × 4.56″
  • Spread: Trim Size 15.5″ × 10.5″/ Bleed Size 15.75″ × 10.75″/ Safety Area 15″ × 10″
  • Files should be delivered at minimum 300 dpi, CMYK, as a PDF or as packaged InDesign files.
RATES

For advertising rates, contact Zoe Balaconis at advertise@misadventuresmag.com.



Web

SPECS
  • Homepage banner: 728 x 90 or 970 x 90
  • Sidebar: 336 x 280
  • Footer: 336 x 280
RULES & REGULATIONS
  • Discounts offered for larger programs.
  • Design should adhere to your own aesthetic.
RATES

For advertising rates, contact Sarah Connette at advertise@misadventuresmag.com.